Jordan Bumpus aka JayBump’s single, “Love Be Real (Feat. Louis Maestro)” is proof that you can be one of underground hip-hop’s hottest producers and still be proficient at writing and delivering rhymes. Yes, the beat on this track as hot as those he’s been building his catalog on. And yes, the collaboration with Louis Maestro is likely to win over hip-hop fans of all stripes. But all of that is only half the story. That’s just the beginning of what Love Be Real (Feat. Louis Maestro) is all about, only the first in the long list of reasons why this track and artist is so unique, and so powerful.
Listening to this track is like you’re listening to one of your neighbors tell you about his life—not because JayBump or Louis Maestro’s talents are pedestrian (by no means), but because they cross styles in a very real way. The style of rapping is easy paced and self-boosting, expressing from-the-heart feelings about love.
The rhymes are served with conviction, and then steps back and looks at itself…it’s a style that makes the song feel more honest. JayBump is a producer who quietly stands out in a genre where even the most talented producers still all too often feel like they’ve built themselves personas to sell.
On “Love Be Real (Feat. Louis Maestro)”, JayBump feels not like a persona but a person, and one who’s remarkably gifted at putting his worldview into a song.
The more you listen to JayBump’s music the easier he becomes to define. America has many young hip-hop artists, who understand the mechanics behind the system all too well, and they know how to walk the industry tightrope by themselves, and JayBump is one of them.
While the major label artists and producers are selling images, JayBump and the rest of the underground movement are selling art. But just in case you’re thinking that this movement always has to be conscious, provocative or controversial to capture listeners, you’re wrong.
On a light-hearted love song like “Love Be Real”, JayBump and Louis Maestro show that they can match any mainstream catchiness, clever hooks and anthemic sing-along choruses, all without losing credibility or artistic integrity.
Extra dimensions are added to the song by the intense layered harmonies and strong melodic presence it has all the way through. Call the song over-ambitious, if you will, for a simple Hip-hop/R&B track, but it comes off like a genuine extension of JayBump’s personality and musical experiences.
JayBump uses sounds and beats in a highly emotional way that feels entirely authentic in the song’s most heart-on-sleeve moments. Here what would be hokey in another musician’s hands makes you feel real shivers. That level of realness, the way that the song rings true, is what makes “Love Be Real (Feat. Louis Maestro)” more than worthy of all of the attention that it will surely be getting!
MORE ABOUT: Jordan Bumpus aka JayBump was born in Muncie, Indiana, which is less than an hour from Indianapolis, where his childhood memories are filled with computers, microphones, keyboards, cameras, and gadgets due to his father being a musician and a technology enthusiast.
His enthusiasm for technology from a nearly age gave him the ability to comprehend and manipulate analog and digital signals, which linked together with his passion for playing the keyboards and the drums gives him the aptitude to be what his is today, an all-encompassing artist and producer. A Murray State University graduate, JayBump has been on his grind for 15 years, working out of New York, Kentucky, Indiana and Florida.