21-year-old singer and songwriter DAYVID, released the music video for “Wasted Luv,” the first offering from his just released debut EP, “Dayvid”. Since its release in late September, “Wasted Luv,” has been praised by critics and listeners around the world, with the song playing on Top 40 radio in major markets across the United States.
“Wasted Luv,” is produced by Grammy-Nominated Morgan Taylor Reid (Marshmello, Christina Perri, Jack & Jack, CHROMEO), and is co-written by DAYVID and Reid. The single was mixed by DJ Swivel and mastered by Chris Gehringer from Sterling Sound (Edgewater, NJ). The single and EP are available on all streaming platforms including Spotify and Apple Music https://dayvid.lnk.to/dayvidep
The video for “Wasted Luv” is directed by Connor Evert, one of the music industry’s most sought after video directors. “DAYVID and I wanted a timeless video for ‘Wasted Luv’. We wanted a classic video with a modern touch. So we chose to build it around interpretive dancing to illustrate the love interest and the despair. Since it was the first video from his EP, we wanted to highlight DAYVID and bring the intensity of the song to life through movement, colors and editing. We enhanced the intensity with a dramatic ending using rain and lighting,” says Evert.
“The song expresses my experiences in which you get to know someone well and develop a deep relationship, then something goes wrong and you want to forget everything about them. It is a painful experience which causes caution – sometimes too much caution,” says DAYVID. “I wanted the video to convey those emotions as well, which Conner did so effectively.”
“Wasted Luv” Music Video credits:
Director: Conner Evert
Executive Producer: Raymond Hauserman
Producer: Effy Kawira
Director of Photography: Chris Hadland
Editor: Richard Alarcon
Production Designer: Eddie Ira
VFX: Sherif Higazy
Production Company: EVERYTHING IS O.K.
21-year-old singer and songwriter DAYVID is a San Diego native. As a child he sang in a church choir, and in high school began dissecting popular music to understand its construction. At 16, he began commuting to Los Angeles to find a path into the music industry and soon found success writing music for artists including Fedde le Grand and Navarra. At 18, DAYVID moved to Los Angeles to pursue a full-time music career. Wanting to remain independent, he assembled his own music team of collaborators, and released his debut single “Sure of Me” in Fall 2018. He began a collaboration with Grammy-nominated Morgan Taylor Reid soon after, which spawned the well-reviewed single “VHS” in Spring 2019 and the current single “Wasted Luv,” from his debut EP, “Dayvid.”
DAYVID has a unique modern voice that is often compared to ‘80’s artists like Tears for Fears or Chris de Burgh. The production builds the music bed around his smooth natural tone to provide a modern flair.
DAYVID’s music is inspired by many artists including Prince, George Michael, and Peter Gabriel from the 80’s and current artists Justin Timberlake, Bruno Mars, and Taylor Swift.
I co-write all of own my songs, and am deeply involved in the entire process including production, mixing/mastering, and the creation of visuals to keep everything cohesive with my overall vision,” says DAYVID. “Much of the inspiration for my music and aesthetic actually comes from 80’s classic films like ‘Breakfast Club,’ ‘Say Anything,’ and ‘Sixteen Candles.’ For me, it’s all about creating music that speaks for me, and hopefully gives a voice to others.”
Official Website: www.officialdayvid.com
For photos of DAYVID, please download HERE.